Make business values visible in everyday decisions
A value is useful when it guides a decision someone can observe. Saying that your business is transparent or reliable gives the reader little evidence until you explain what you do. Define the practice Choose a value you try to follow and identify a related customer decision. Fictional example: transparency means stating the included work, […]
Find and improve a step in your business operations
When it comes to business plans, certain sections like the executive summary, marketing plan, or financial projections, tend to steal the show.
Summarise your business idea and what you still need to check
Use a worked example to summarise a business idea, separate observations from guesses, and identify what still needs checking.
Use what buyers tell you to choose what to check next
Compare buyers’ answers, separate what they said from what you guessed, and choose a follow-up question. Includes fictional birthday-card examples.
Use an honest story to explain your offer
A crucial component of every business plan is the marketing plan, which defines how you’ll target and connect with your audience.
Five ways to organise a useful business plan
As a small business owner launching a new venture or pivoting an existing business, you might find yourself overwhelmed with tasks that require immediate attention.