Know Your Target Audience: Why Speaking to Everyone Reaches Nobody
Define who your marketing is for, research what matters to them, and turn a broad message into useful, specific communication.
Practical articles on business planning, customer research and building trust. Explore ideas you can apply to your digital business.
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Define who your marketing is for, research what matters to them, and turn a broad message into useful, specific communication.
Social listening means examining relevant online discussions for questions, experiences and themes. It can suggest what to investigate or explain. Public comments
A testimonial is a real customer’s account of an experience with a product or service. It can help you assess a particular
A value is useful when it guides a decision someone can observe. Saying that your business is transparent or reliable gives the
Useful customer communication starts with checking what a person means. Emotional intelligence can be a prompt to notice your reaction, listen and
Someone can recognise a business name without knowing what the business offers. These six checks help you explain the work, who it
When it comes to business plans, certain sections like the executive summary, marketing plan, or financial projections, tend to steal the show.
Use a worked example to summarise a business idea, separate observations from guesses, and identify what still needs checking.
Compare buyers’ answers, separate what they said from what you guessed, and choose a follow-up question. Includes fictional birthday-card examples.
A crucial component of every business plan is the marketing plan, which defines how you’ll target and connect with your audience.
As a small business owner launching a new venture or pivoting an existing business, you might find yourself overwhelmed with tasks that